Real Insight into Ad Tech and Digital Marketing

Social Platforms Push New Advertising Capabilities: Reality Check Digital News

By |January 13th, 2017|

In this week’s digital news, Facebook extends advertising capabilities, Instagram drops ads into Stories, and consumers show a positive attitude toward 360 video.
 
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Instagram drops ads into Stories.
Since the launch of Instagram Stories, the feature has accrued 150 million daily users. That represents half of Instagram’s daily audience and matches Snapchat’s daily audience. Now, Instagram […]

Facebook Adds Automatic Subtitles to Videos: Reality Check Digital News

By |January 6th, 2017|

In this week’s digital news, Facebook adds automatic subtitles to videos, Snapchat pushes for greater ad viewability, and Christmas in-app revenues reach 52% year-over-year growth.

 
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YouTube launches Labs to pair advertisers with creators.
YouTube Labs is a new program that helps advertisers produce more relevant content by pairing them with YouTube creators. The […]

5 New Year’s Resolutions for the Digital Marketer

By |January 5th, 2017|

You’ve got your own New Year’s plan down. But have you set your professional resolutions for 2017?

If you want to improve your digital marketing results in the new year, it’s time to get organized. Even with your budget and strategy in place, it’s never too late to refine your digital approach. And in an […]

Facebook Introduces Audio-Only Live Broadcasts: Reality Check Digital News

By |December 30th, 2016|

Are you up to date on the latest digital news? Here’s what you missed over the holidays: Facebook introduces audio-only live broadcasts, Snapchat upgrades ad targeting options, and IAB reports on Q3 internet ad revenues
 
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Periscope launches support for Live 360 video.
This update allows users to watch live 360-degree broadcasts on both Periscope […]

Live Video Becoming Omnipresent Across Social Media: Reality Check Digital News

By |December 16th, 2016|

In this week’s digital news, Instagram and Twitter roll out live video, Facebook previews 360-degree live streaming, and a new study forecasts mobile ad spend for 2019.

 
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Instagram rolls out live video feature.
Live video will appear in Instagram Stories, with users swiping right to active the live mode. “Live videos disappear as soon as you’re […]

Instagram Releases New Features For Post Comments: Reality Check Digital News

By |December 9th, 2016|

In this week’s digital news, Instagram releases new features for comments, Pinterest introduces tried and true ideas, and marketers see location data as key to mobile advertising. Also, check out the latest holiday shopper insights.

 
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Instagram releases new features for comments. 
Instagram will now lets users ‘like’ comments on a post. The update, which […]

Facebook Adds Instant Games to Messenger and News Feed: Reality Check Digital News

By |December 2nd, 2016|

In this week’s digital news, Pinterest updates business profiles, Facebook adds instant games, and IAB releases MRAID 3.0. Also, check out the Thanksgiving holiday weekend statistics.

 
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Facebook launches Creative Hub.
Facebook Creative Hub, now available to the global advertising and marketing community, is a new way to create mockups for ads and share them […]

How to Master Advanced Targeting on Facebook

By |November 23rd, 2016|

Advanced Facebook Ad Targeting for Businesses
Facebook knows you better than you know you. The data it collects is much more valuable than basic demographics. It knows what you’re interested in, what you read and what you purchase, and it can even track your offline activity. That’s why Facebook ad targeting is so valuable to businesses.

Your […]

Facebook and Pinterest Expand Personalization Efforts with New Ad Tools: Reality Check Digital News

By |November 18th, 2016|

In this week’s digital news, Facebook adds a new targeting option, Pinterest introduces autoplay video ads and Google enhances its offering with native video for mobile publishers. Plus, check out the latest holiday shopper insights.

 
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Pinterest adds “Explore” tab and autoplay video ads.
Pinterest’s new Explore tab aims to deliver the most relevant […]

Competition between Snapchat and Instagram Heats Up as Both Add New Features: Reality Check Digital News

By |November 11th, 2016|

In this week’s digital news, the biggest social networks continue to broaden their features and capabilities in the race for daily active users, while data reveals how social media is now playing a major role in the U.S. Presidential Election. Plus, check out our latest holiday marketing tips.

 
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Snapchat copies Instagram’s features and […]